Thursday, October 17, 2013

Nivea Baby takes 1st Step to Caring Beyond Skincare at Dr. Fabella Memorial Hospital

NIVEA BABY’s 1st Step campaign celebrates the thrust of providing the mildest skincare protection for every baby right from the start. It takes the very first moments that babies and their mothers experience together, and emphasizes that proper skincare should be given at the very beginning.

Starting from hearing that first cry, to seeing that first smile, and sharing that first touch, NIVEA BABY aims to encapsulate the great firsts of parenthood. However, the brand acknowledges that there is a larger segment of families who barely manage due to limited resources. In light of this, NIVEA BABY takes the 1st Step to Caring Beyond Skincare as it extends its belief of mildest protection beyond caring for baby’s skin. 

Known as the center of excellence in affordable maternity healthcare, Dr. Jose Fabella Memorial Hospital attends to over 55 births per day. Despite having sparse supplies and limited amenities, Fabella tries to accommodate as much expectant mothers as they can every day. However, the safety, healthy and comfort of the newborns and their mothers can be compromised due to the lack of space and proper infrastructure.

NIVEA BABY spearheads Caring Beyond Skincare to help Fabella’s babies and mothers experience their first joys within a more caring and comfortable environment. Shedding light to this bleak situation where newborns swelter inside the stuffy, hot Neonatal Intensive Care Unit, and postnatal mothers are forced to breastfeed on barely-cushioned benches, NIVEA BABY is making change happen. This all starts with the transformation of the hospital’s maternity wing through a three-month renovation program.

“NIVEA Baby is committed to ensuring that babies and mothers get the mildest care and protection – and we are extending this to Fabella Hospital. Through the Caring Beyond Skincare project, we will provide a program that will give moms and their babies a brighter experience,” shares Jon Lee, Assistant Brand Manager for NIVEA BABY.

As part of the program, NIVEA BABY will dress up the maternity wing, and provide equipment and facilities such as improving the breastfeeding room, installing proper ventilation for the Neonatal Intensive Care Unit, fixing the waiting area and setting up basic sanitation areas. The rehabilitation will start this October, and the turnover of the area is expected to happen in December.

“Bearing a child and giving birth are two of the most life changing experiences of motherhood. Mothers worry for their baby’s health and do everything they can afford to protect their baby. NIVEA BABY is about giving mothers the promise of mildest protection and care for their baby’s skin. But our commitment at Fabella goes further. We recognize the great work of Fabella, and that is why we assist their dedicated support of mothers and their newborns by giving them a more caring and protective environment,” ends Alexander Schwieger, Country Manager for NIVEA Philippines.

Tuesday, October 1, 2013

Mom and Me Fun Circuit!

Coming from a successful launch last summer, Mom and Me is back with a brand new twist. Every weekend of October, pack your bags and get your game on as they’re taking super active moms and kids on a road trip to the best activity hotspots in the metro. 

Spending quality time with the kids, especially in their formative years, is the best expression of love and care. Kids crave for their parents affection and undivided attention, especially now that in most families, both parents are working, having to leave the house very early and coming home late at night. There is no better way to spend time with your kids than doing activities they love together with them. 

Mom and Me Fun Circuit will happen every Saturday and Sunday of October with each event day featuring three different activities. Hop on a super cool bus and take the weekend off with your little ones, sharing bonding moments as you do sports, cooking and baking, swimming, arts and crafts classes, and more in the stops. Through the variety of activities, get to know more about your kids and maybe even discover what their passions are.  

Mom and Me has pre-selected some of the best activities that moms and kids can do together, and packed them all into one exciting and adventurous weekend road trip! 

Entrance passes to this fun-filled bonding experience is at P750, good for 1 mom or dad and 1 child. Register and get your ticket now! 

Learn more about this event via Mom and Me Facebook 
http://bit.ly/momandmFB and Twitter 

Mom and Me Fun Circuit is participated in by The Mind Museum, KidzArt Philippines, Coach and Kids Inc., Center for Culinary Arts Manila, ACTS Dance and Arts and Academy, Mabuhay Restop Travel Café and Museum, Gymboree, Center for Pop and The Picture Company. 

This event is also sponsored by Del Monte Fruitastic, Enercal Plus, Bibibons, Crystal Clear, Salad Box, Tiny Buds, Burger Company, Ink Creations, Smart Parenting, Travel Life, kristn.com and wheninmanila.com.